After the earthquake in 1988 and the following collapse of USSR in 1991 a big number of international organizations came to Armenia with different missions. They were aimed to support Armenians to regain their normal life flow. There were benefactors who were aimed to make the childhood of the Armenian children better. At the end of 1990s the primary needs of the children were partially solved and the next one was their mental and physical well-being. They needed conditions for out-of-door activities. It was enormously expensive to import weighty playground equipment. So there was a market niche in Armenia for producing it locally. By a happy chance “Magnon” Company got it.
“Magnon” Company is the only specialized company which produces playground and park equipment in accordance with US safely standards. It is the market leader with its quality. It has low dependence on the county’s political life and is financially firm.
From the beginning the market of playground equipments was nearly empty. The existing playground equipment was rough and coarse, they lack colors and wasn’t safe enough. So “Magnon”’s production was real innovation for the current market. They were colorful, nice looking, firm and incomparably safe.
As a rule each customer who orders playground equipment returns for expanding the contract. The point is the playground equipment is so nice that after they are installed the customer realizes that it needs fences and a gate. Later on they also feel need for lampposts, trash cans and benches. So a satisfied customer orders all the rest at the same place.
Since 1999 “Magnon” has installed 86 playgrounds in 13 cities and 6 villages around Armenia. There are 12 playgrounds in Yerevan.
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